Sunday, December 31, 2017


ISR Music Magazine

 "A Star Aligned"

Tinashe - Cold Sweat

If you’re looking for just one Tinashe song to convince everyone that she is the real deal then this is it.

In "Cold Sweat" the chanteuse explores her whole vocal range, from her bold contralto, to her sultry falsetto, and even showcasing her rapping ability in the final verse!

"Cold Sweat" is a exceptional song with Tinashe giving a self-revelatory meditation on fake friends and the overall L.A. sycophancy that comes with being on the cusp of stardom.

TruFact: Tinashe has stated this is her favorite song off the "Aquarius" debut album project.

[Verse 1]
I like bein' alone
Cause around here,
you spend plenty of time on your own
Cause the city ain't kind
On the people who sign up for judgin'
but can't take no
This ain't a place to be makin' friends,
they all got agendas
There's eyes on your back, fangs in your neck
Thinkin' of venom, fienin' for a taste of this shit
So thirsty, smell fresh meat in the air
So the real test, after breakfast
We'll see who'll still be here.

This pressure ain't for everybody
Why eyes so heavy on my body, body

Spine, shivers, eyes, met
Head, in it, heart, set
Cold, on my mind, yeah
Ice, drippin', cold sweat

Ice, Ice drippin', cold sweat
Ice, drippin', cold sweat
Ice, Ice drippin', cold sweat
Ice drippin', cold sweat

[Verse 2]
Can't choose the situation, no friends
Always got to co-sign, everything's a ten
Damn I hate a yes man
I know while this buzzin' gotta be ringin' in your ear
Don't think I've forgotten who was always here
Tell me where was you last year?
And I doubt you will last here
It's your last year

This pressure ain't for everybody
Weighing so heavy on my body, body

Spine, shivers, eyes, met
Head, in it, heart, set
Cold, on my mind, yeah
Ice, drippin', cold sweat

Ice, Ice drippin', cold sweat
Ice, drippin', cold sweat
Ice, Ice drippin', cold sweat
Ice drippin', cold sweat

[Verse 3]
Wish I always got my way
Time for me to accept defeat when my hands are tied
Like to dine in the lights with you tonight
Don't trip, everything will end up just fine

The summers they ain't the same
These lovers they ain't the game
These feelings, they don't mean nothing
These ceilings can't keep the pain
Explanations, say I deserve it
Why after all this time I'm finally worth it?
Ain't it funny, how power comes with money
And how now I'm out here poppin'
They come back like they're an option
Man this shit is hella scummy
They claimin' that they love me
Cause they realize that my time is finally comin'
They know it.

Cause my night is young! And the moon is high!
And the stars are all...aligned.

©Tinashe Kachingwe / Matthew Samuels / Joshua Scruggs. Sony/ATV Music Publishing LLC

Produced By: Sango, Syk Sense & Boi-1da

Ryan Leslie

ISR Music Magazine

 "A Harvard Lothario"

Ryan Leslie - A Harvard Lothario

Co-founder & CEO of Disruptive Multimedia, Ryan Leslie is a Harvard graduate and a multi-platinum artist and record producer.

He was nominated for the Grammy Awards (Best Contemporary R&B Album Category) and is also an avid technologist, with more than 560,000 followers on Twitter.

Here, the architect for Disruptive Multimedia Ryan Leslie, shares his experiences, including his decision to remove his latest album from iTunes and use an inbound SMS campaign, powered by DMM, to earn over $475,000 in direct to consumer (D2C) revenue from just 14,000 fans.

His album sold 180,000 copies and his royalties multiplied four times over.

His next album netted him 2 million in revenue on just 13,000 in record sales.

The artist Ryan Leslie stresses the importance of new and independent artists selling their music D2C to establish a close engagement with their fan base, and to ensure the highest possible royalty rate.

By remaining unsigned until they have the scale to justify a major label relationship, new and independent artists can create a fan base and fan engagement so they can sign with a major under unusually favorable terms. Direct to consumer (D2C) has numerous advantages, including establishing a strong interactive fan base prior to even attempting to sign a paltry record contract with a major label.

Without D2C relationships and revenue/traction, a major record company has NO incentive to sign a new artist to a fair deal.

The deal with a new artist will always be lopsided because they are doing you a favor, they being the big-time record company, and you being a nobody artist, but with a ton of talent.

A record contract is a loan. The major will recoup everything they ever did for you BEFORE they pay you the agreed upon royalty. ALL record contracts state this.

Ryan explains how to circumvent taking this traditional path and how to create significant scale as an artist PRIOR to signing with a major label, if you really feel you ever need to sign with them.

Ryan discusses how to make your brand, your musical artistry, ''scale-able" before signing with ANYONE.

For example, Ryan utilizes ALL the online platforms that sell independent releases directly for the artist. Not just one or two.

For example Ryan's Patreon followers have spent collectively $3,000 dollars for his music releases from only 84 Patreon followers.

He compares his Patreon engagement example to the random engagement on YouTube of his music that only nets him pennies per stream.

It is because YouTube video streaming has a low level of direct fan engagement. When the song streams on YouTube it is because of a simple action taken by a random YouTube user.

These users who click on a video are unknown to him. Thus it has a low revenue of pennies per stream.

Last but surely not in the least, this video is about Ryan Leslie's SuperPhone data collection device. Now in beta and backed by major venture firms, SuperPhone is the tool that will help new and independent artists engage more fully with their fans and social media followers, creating more thorough engagement and thus greater revenue per engagement.

Ryan's thesis is this; thorough engagement with your fans leads to significant revenue, and allows the indie artist to scale their brand on their own.

There is a clear correlation between random engagement and revenue, and thorough engagement; texting fans, collecting fan phone numbers, and etc. (not just email lists), and higher revenue earnings.

The video is below, from the MIDEM conference.

MIDEM is the international music event gathering key players from the music ecosystem to forge business connections and explore current music trends.

Tuesday, December 26, 2017

Street Pop ISR Ch. 2: Melii - "Bodak Yellow" (remix)


Adrian Marcel

ISR Music Magazine

 "Mr. Loverman"

Adrian Marcel - Seven days of weak

Born May 22, 1990, as Marcel Williams the R&B singer known as Adrian Marcel is a native of East Oakland. Marcel attended Oakland School for the Arts and earned early support from Bay Area music giant Raphael Saadiq, who presented Marcel's first mixtape; "7 Days of Weak".

Saadiq famous for his 14 Grammy nods and two wins (Tony Tone Toni, Erykah Badu, D'Angelo) is the perfect heaven-sent mentor for the young balladeer.

I have this mixtape stuck on repeat. I am loving Adrian Marcel's silky voice and confident sound. This new artist is off to a great start for sure following the chart success he had with Sage the Gemini "2AM".

All I can say is this mixtape was as well executed as any new R&B album out, and I look forward to hearing more from Adrian.

But even with a chart hit and sexy video after "2AM's" success so many people have slept on Adrian.

"7 Days" is a short and wonderful Cd and since I have always enjoyed Raphael Saadiq I knew I couldn't go wrong.

You do not have to skip any songs. It's perfect for a long drive at night out of town or in town. His voice is flawless.

Great r&b and hip hop combination. Soulful voice, and excellent material. Don't sleep on this man's talent.

ISR LIVING INSPIRATIONS: Luxe Life - "Modern Malibu Beach Home"